Digital Marketing Calculators
CPM, reach, and conversion forecasting for NZ businesses. Plug in your numbers and see what your budget can actually do — before you spend a dollar.
Quick Answer
To estimate your digital ad reach: divide your budget by the platform CPM, then multiply by 1,000 for total impressions. Divide impressions by your target frequency to get unique reach. For conversions, multiply clicks by your landing page conversion rate.
CPM & Impressions Calculator
Enter your budget and the platform CPM to see how many times your ad will be seen. CPM = Cost Per 1,000 Impressions.
Facebook ~$12 · Google Display ~$5 · YouTube ~$15 · LinkedIn ~$35
Reach & Frequency Calculator
Estimate how many unique people will see your campaign and how often. Industry benchmarks used for platform CPMs — actual results vary by targeting and creative.
Avg CPM used: $12 NZD
How many times each person sees your ad. 3–5x is typical for awareness.
Based on industry-average CPMs. Actual reach depends on audience targeting, bid competition, and ad creative quality.
Conversion & ROI Calculator
Forecast leads and revenue from your ad spend. Use your actual CPC from Google Ads, or typical NZ benchmarks: trades $3–$8, legal $15–$40, finance $10–$25.
From your Google Ads account, or use industry benchmarks above.
Industry average: 2–5%. A well-optimised landing page: 8–12%.
What is each conversion worth to your business?
Want Us to Actually Deliver These Numbers?
Calculators show potential. We turn it into reality. Book a strategy call and we will show you exactly what your budget should produce — and hold ourselves to it.
Book a Free Strategy Call →Common Questions
What is a good CPM for digital advertising in NZ?+
CPMs vary significantly by platform and audience. In New Zealand, expect $5–$8 for Google Display, $10–$15 for Meta (Facebook/Instagram), $12–$20 for YouTube, and $30–$50+ for LinkedIn. Niche B2B audiences cost more. Lower CPM is not always better — relevance to your target audience matters more than raw impressions.
What is a realistic conversion rate for Google Ads in NZ?+
The NZ average across industries sits around 2–5%. High-intent service industries (emergency trades, legal, medical) often see 8–15% when landing pages are properly optimised. A rate below 2% usually signals a mismatch between ad message and landing page, or a weak offer.
What ROAS should I be targeting?+
For most NZ SMEs, a minimum viable ROAS is 2–3× (meaning you generate $2–$3 for every $1 spent). Service businesses with high average job values ($2,000+) can run profitably at lower ROAS because lifetime customer value is high. eCommerce typically needs 4× or more. These calculators show gross revenue — factor in your margins for net ROAS.
How is reach calculated for social media advertising?+
Reach = Total Impressions ÷ Frequency. If your campaign delivers 100,000 impressions at a frequency of 4, you have reached 25,000 unique people. Platform algorithms balance reach and frequency based on your objective — awareness campaigns prioritise reach, retargeting campaigns prioritise frequency.
Why are my actual results different from these estimates?+
These calculators use industry-average benchmarks. Your actual results depend on ad creative quality, landing page performance, audience targeting precision, bid competition in your market, and campaign structure. They are a starting point for planning — not a guarantee. For a tailored forecast based on your specific market, book a strategy call.